Board of Executive Officers
Mr. Noda is our co-founders and chief executive officer, with more than ten years of experience in the technology area. Before founding us, Mr. Noda was a management consultant at Booz & Co. and founded other technology companies, including GlossyBox. Mr. Noda holds a bachelor’s degree from Escola Politécnica da Universidade de São Paulo, or POLI-USP, and an MBA from the Kellogg School of Management.
Mr. Marques is our co-founder, chief financial officer and investor relations officer, responsible for our financial, investor relations, legal, human resources and new business departments, among others. He worked in strategic consultancy at A.T.Kearney and founded other technology companies. Mr. Marques holds a bachelor’s degree in mechanic-aeronautic engineering from Instituto Tecnológico de Aeronáutica – ITA and an MBA from the Kellogg School of Management.
Mr. Fernandes Filho is our co-founder and chief operations and logistics systems officer. He was a trainee and worked in the logistics department at AB Inbev; he was responsible for the operations department at Mãe Terra Alimentos Naturais and founded other technology companies. Mr. Fernandes Filho holds a bachelor’s degree in mechatronics engineering from POLI-USP and an MBA from the Harvard Business School.
Board of Directors
Victor Pereira Noda. Mr. Noda is our co-founders and chief executive officer, with more than ten years of experience in the technology area. Before founding us, Mr. Noda was a management consultant at Booz & Co. and founded other technology companies, including GlossyBox. Mr. Noda holds a bachelor’s degree from Escola Politécnica da Universidade de São Paulo, or POLI-USP, and an MBA from the Kellogg School of Management.
Marcelo Rodrigues Marques. Mr. Marques is our co-founder, chief financial officer and investor relations officer, responsible for our financial, investor relations, legal, human resources and new business departments, among others. He worked in strategic consultancy at A.T.Kearney and founded other technology companies. Mr. Marques holds a bachelor’s degree in mechanic-aeronautic engineering from Instituto Tecnológico de Aeronáutica – ITA and an MBA from the Kellogg School of Management.
Marc Dominic Appelhoff. Mr. Appelhoff holds a diploma in business administration from WHU – Otto Beisheim School of Management. He worked as a consultant at the Boston Consulting Group and served as principal at private equity company Cinven. In 2009, Mr. Appelhoff created the DTC Fashion for Home furniture brand. After selling it to home24 SE, he was appointed co-chief executive officer and member of the management board of home24 SE, and was appointed chairman of the management board in January 2020.
Philipp Christopher Steinhäuser. Mr. Steinhäuser holds a diploma in business administration from the University of Münster – WWU (2008). He worked for five years as a consultant at KPMG and Horváth & Partners in the controllership, financial and risk management departments. In 2013, Mr. Steinhäuser joined home24 SE. Since then, he has held a number of financial and managerial positions, having served recently as senior vice-president of finance and investor relations officer. Mr. Steinhäuser was appointed as a member of the management board of home24 SE in January 2021.
Mônica da Cruz Lamas holds a degree in Industrial Engineering from the Federal University of Rio de Janeiro (UFRJ) and an MBA in Administration, Strategy, Marketing, Finance, and Organizational Behavior from the renowned Kellogg School of Management. With extensive experience in the retail and infrastructure sectors, Mônica has worked in various companies, including Mesbla, where she served as a store manager; Booz Allen Hamilton (now Strategy&), where she provided consulting services in the retail and consumer goods areas; and Whirlpool, where she was a parts manager and co-founder of Hanzo, a Software-as-a-Service (SaaS) platform focused on payment solutions, products, and customer loyalty for retail companies. Currently, Monica works in the infrastructure sector, having held the position of Chief Commercial Officer (CCO) at GRU Airport from 2016 to 2021, as well as assuming the role of CCO at CCR Airports.
Maria Letícia de Freitas Costa. Mrs. Costa holds a bachelor’s degree in engineering from POLI-USP and an MBA from the Johnson Graduate School of Management of the Cornell University. Mrs. Costa started her career as a systems analyst at Indústrias Villares S.A. and worked for 24 years at Booz Allen Hamilton (currently known as Strategy&), where she served as Chairman in Brazil from 2001 until her retirement in 2010. Mrs. Costa is a partner at Prada Assessoria since 2010. She worked as member of the boards of directors of Sadia, Gafisa, Technip, Marcopolo and RBS. She was also a member of the audit committee of Votorantim Industrial, Votorantim Cimentos and Votorantim Metais (currently known as Nexa). She was a member of the strategy committee of Bematech and Votorantim Cimentos. Currently, Mrs. Costa serves a member of the boards of directors of Localiza, Embraer, Totvs and Mapfre.
Audit Committee
Maria Letícia de Freitas Costa. Mrs. Costa holds a bachelor’s degree in engineering from POLI-USP and an MBA from the Johnson Graduate School of Management of the Cornell University. Mrs. Costa started her career as a systems analyst at Indústrias Villares S.A. and worked for 24 years at Booz Allen Hamilton (currently known as Strategy&), where she served as Chairman in Brazil from 2001 until her retirement in 2010. Mrs. Costa is a partner at Prada Assessoria since 2010. She worked as member of the boards of directors of Sadia, Gafisa, Technip, Marcopolo and RBS. She was also a member of the audit committee of Votorantim Industrial, Votorantim Cimentos and Votorantim Metais (currently known as Nexa). She was a member of the strategy committee of Bematech and Votorantim Cimentos. Currently, Mrs. Costa serves a member of the boards of directors of Localiza, Embraer, Totvs and Mapfre.
José Écio Pereira da Costa Junior. Mr. Pereira da Costa Junior served as audit partner at Arthur Andersen & Co, from 1986 to 2002, when he became a partner at Deloitte Touche Tohmatsu in Brazil, where he remained until 2007. Mr. Pereira da Costa Junior is a founding partner of JEPereira Consultoria em Gestão de Negócios S/S, and serves as member of the boards of directors and audit committees of a number of publicly held companies. He served as member of the board of directors and member of the audit committee of Gafisa S.A., from 2008 to 2018; member of the statutory audit committee of Fibria S.A., from 2013 to 2018; and chairman of the fiscal council of Fibria S.A., from 2009 to 2013. He currently serves as coordinator of the audit committee of Votorantim Cimentos S.A., since 2013; coordinator of the audit committees of CBA Cia Brasileira de Aluminio, Votorantim Energia S.A. and Citrosuco S.A.; and member of the audit committee of CESP S.A. He serves as member of the board of directors of Princecampos Participações S.A., since 2010. He also served as member of the board of directors of BRMalls S.A., from 2010 to 2014. Mr. Pereira da Costa Junior holds a bachelor’s degree in business administration from FGV and in accounting from Universidade São Judas Tadeu.
Alvaro Taiar Junior holds a degree in Business Administration from the Getulio Vargas Foundation and a degree in Law from the University of São Paulo. Additionally, he has attended Executive Programs from the Kellogg School of Management, IMD Business School of Management and the University of Virginia Darden and has been a professor at Insper. He was a partner-director at PWC and led the Financial Services and New Ventures & Innovation areas until 2020, where he remained for over 31 years. Currently, Mr. Álvaro is dedicated to his roles as an independent advisor and angel investor in various companies such as SleepUp, Jade Autism, ContaÁgil, and Fisher Venture Builder. Furthermore, he serves as the Chief Product Officer – Fintech Services at RockSpoon and, more recently, as a member of the Audit Board Committee of Societe Generale Brasil.